Seven Reasons Why You Must Embrace Cloud Analytics
Digital Transformation | 7 min READ
What is Cloud Analytics
Cloud Analytics refers to using cloud computing technologies used in tandem with standard business analysis tools to process data on demand. It is markedly different from on-premise solutions as it does not require the company to incur high setup costs or require in-house teams that constantly monitor said processes. Cloud computing works by taking advantage of public or private computing resources in the form of a cloud and is best known for streamlining the different functions that define modern-day business intelligence.
Rajan Kashyap
Rajan Kashyap

Head of Digital Solutions



Cloud Analytics is a direct result of the sudden spike in data due to the digitization wave. Companies found themselves unable to gather, maintain and process the deluge of information and actively look for more economical ways to process vast swathes of data. Cloud Analytics comes with enormous volumes of data, coupled with its affordability and accessibility, makes it a ready-reckoner for the growing demand for big data analytics.
What is Cloud Analytics
What is Cloud Analytics

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How Does It Work
Cloud Analytics offers an advanced analytics platform via a browser interface for companies to analyze vast quantities of data. Cloud-based services are generally defined in the form of a network or a group of networks, allowing internet-connected devices access to shared pools of resources: be it servers, applications, or even services. This also means that data can be generated and processed in real-time for companies to be able to ‘feel the pulse’ of their operations at any given point in time
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Benefits of Cloud Based Analytics
Data Consolidation
A significant drawback with on-premise analytics platforms is the inevitable headache companies have to go through when gathering and integrating data from different sources. This can prove expensive, even for large companies that have the finances to see it through. With cloud analytics, building multiple data pipelines is easier and enables the company to consolidate their data and move away from batch processing to real-time processing without increasing costs. This is all the more relevant as over a quarter of the world’s data is expected to be real-time in nature.
With on-premise solutions, firms had to build proprietary interfaces for internal teams to access, review, and use even the most common data sets. Despite being slower, inefficient, and more expensive, it was the only way for technology companies to ensure the security of sensitive data. Cloud analytics allows companies to build data architecture that exposes critical information via APIs to limit user permissions faster and up-to-date. This allows for increased access and collaboration amongst analytics teams.
Scalability and Agility
Effortless scalability has always been a significant business driver for cloud adoption. As the ‘global data sphere grows more prominent, IT operations begin to increase complexity levels. This has stretched the limits of yesteryear database management systems as they were not built to handle such large volumes of data beyond a certain threshold. Both of these conditions provide a case for newer architectures and analytics platform solutions that allow for the extraction of complex predictive and descriptive models.
In addition to scalability, cloud analytics solutions also enable the company to iterate and act on newer questions and problem statements that could throw light on issues that could not be detected before.
A 2017 cloud computing study undertaken by the Harvard Business Review revealed that business agility was a 'key strategic business demand' that served as one reason why companies actively considered adopting a hybrid cloud setup. Cloud analytics lends itself to this demand easily and enables companies to sustain increased agility as a competitive advantage for the long term.
One of the significant quips with cloud platforms, particularly those that involve the usage of public cloud infrastructure, is the vulnerability that comes with it. Senior executives have often cited security as a reason behind why they were reluctant to consider them in the first place. After all, developing a proper understanding of security risks is crucial in putting together a cloud application modernization strategy that is likely to yield benefits in sync with that of the company’s expectations.
Fortunately, these reservations about security have primarily been dispelled by Cloud service providers (CSPs), most of whom have made significant investments in cloud security. The industry-wide pressure on CSPs for allaying their clients’ security concerns has bode well for the industry as CSPs seek to one-up each other by offering increasingly secure services with no natural increase in costs.
Cloud analytics platforms will not only be more secure, but they also bring an advanced level of security with increased processing capabilities, a feat that most companies will not be able to replicate by themselves.
Data consolidation means that teams across the organization will no longer have to access different avenues of data and will instead be drawing from the same pool as other teams. This level of standardization in data access eliminates any bottlenecks that could prevent more profound and more meaningful forms of collaboration within the organization. Collaboration serves as a meaningful use case for large enterprises as the cloud should be the home for all internal collaboration platforms.
Collaborative analytics is a relatively new concept for which best practices and methods are only beginning to be realized. With modern data collection and storage systems, collaborative analysts can broadly be categorized into two buckets: implicit collaborative analytics and detailed collaborative analytics.
Cloud analytics solutions lend themselves to both forms of collaborative analytics as they not only allow companies to discover methods that emerge automatically and organically but also those that involve deliberate, team-driven requests. Being a shared analytics hub, cloud analytics is best suited for both forms of collaboration.
Benefits of Cloud Analytics
Benefits of Cloud Analytics

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Cost Savings
On-premise analytics platforms are notorious for their high setup and running costs. They require an organization to commit a large portion of their technology budgets to conceptualize and commission such systems. They also invite a high burn rate in the form of constant upgrades and personnel costs. On the other hand, cloud computing solutions were introduced to democratize high-performance computing, and Cloud analytics is not exempt from this rule.
Cloud analytics allow organizations to overhaul their data warehousing strategy by moving away from legacy data warehouses to cloud data warehouses built to handle the explosive data growth defining modern-day analytics needs. Cloud service providers have taken this idea further by giving companies the option to set budgets at multiple levels.
Seven Reasons Why You Must Embrace Cloud Analytics
Such provisions enable data and analytics professionals to exercise more significant degrees of financial governance and realize the cost savings that can be brought about by adopting cloud analytics platforms.
Actionable Insights
Most analytics solutions market themselves as providing actionable insights when all they do is unlock more avenues of data. This phenomenon has become so popular that the term ‘actionable insights’ has become a buzzword used loosely by technology marketers and does not distinguish between the subtleties that differentiate data, information, and insights. Actionable insights are those that are not only clear, specific, and novel but also contextual and strategically aligned.
The results are telling; in a study conducted by Forrester Research, 74% of respondents expressed a desire to be data-driven. Still, only 29% readily admitted to possessing the capabilities that were needed to develop actionable insights. This problem cannot be rectified by getting more data but can only be solved by creating systems of insight that make it easy to convert findings into action.
Due to their modularity and elasticity, Cloud Analytics platforms enable companies to iterate quickly till they arrive at said systems.
Better Data Management
It would not be incorrect to claim that data and analytics have been impacted the most by introducing cheaply available cloud computing services. In a stark departure from traditional data management methods, cloud data management allows for resources to be purchased only when required. Cloud-based data management enables data to be shared freely across the entire spectrum of solutions, with the added advantage of ensuring that certain forms of data are only used for designated practices.
Of all the emergent data-management technologies built to deliver meaningful insights, data lakes hold a tremendous promise when it comes to expanding data management infrastructures massively and quickly. Cloud analytics solutions provide an excellent platform for building data lakes.
It would mean that companies can choose the appropriate cloud strategy and build data pipelines and systems that could be individually calibrated to the company’s needs.
It has already been established that technology companies, irrespective of their size, stand to benefit from modernizing their cloud applications, and there is ample evidence that speaks in favor of embracing cloud analytics to undertake the modernization process. As the pandemic pushes a more significant number of companies towards modernizing their legacy applications, it is essential for companies not to lose sight of the overall objective of leveraging data for actionable insights, which would propel the company to perform better and hopefully increase their market share.
Cloud analytics not only represents a practice that could unlock more value for its adopters but is more likely to become the standard for B2C companies that count customer data as one of their greatest assets. Advanced analytics platforms are poised to serve as the bellwether for cloud solutions, especially for the slow-and-steady late adopters. They are predicted to form the largest segment in overall cloud spending in the coming years.
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