As per McKinsey & Company Senior Executive Survey, 57% of enterprises are already building used cases within a metaverse ecosystem in the past 6-12 months. Furthermore, the survey also highlighted that almost the same (59%) of consumers are planning to migrate their majority of physical activities into a metaverse by December 2022. Also, the top key activities majority of consumers plan to execute within an extended virtual life (reality) remain predominantly leisure centric such as social conversations, entertainment services (live concerts, sports, corporate, social events, etc.), gaming collaboration, and shopping transactions. On the enterprise side, internal used cases dominate the metaverse penetration curve, such as marketing & promotional campaigns, training & employee development, internal communications, product design, and events. On a broader basis, it can be witnessed that there is an acceleration of engagement touch points across both consumer and enterprise segments but still at the initial stage attributed to event-based deployment strategy rather than metaverse being at the epicenter of digital budgets on an ongoing basis.