In the post-pandemic world, businesses are shifting digital priorities to tackle the onslaught of challenges and aiming for relevance by combining emerging technologies with existing ones. Having said that, every industry is shifting at its own pace. The sense of urgency weighs heavier on the high-tech industry, which is considered a forerunner of digital innovation and cannot be seen lagging.
Multiple tech transformations are happening, and it is hard to pin-point the essentials imperative to business growth. With the current trends and a broader understanding, here are the top digital focus areas for the High-tech industry today from our lens:
Artificial Intelligence (AI)
The technology industry leads the pack when it comes to AI integrations into their services and communication. A study by KPMG shows that around 79% of the industry leaders are up for more aggressive AI adoption and implementation. At the same time, 63% say that their organization’s AI operationality ranges from moderate to complete.
AI is at the center of High-tech industry’s future roadmap. Not just limited to chatbots and email personalization, the use cases pertaining to this technology go beyond.
As we move into the future of digital acceleration, we would see more high-tech companies strengthening their AI performance, machine learning, and deep reinforcement learning techniques to make them easy to adopt in the regular world.
With the help of natural language processing and other agile technologies, AI helps manufacturers to predict future customer needs, and understand, plan and deploy new products and their lifecycles. This reduces iterations and ensures timely release. It offers programmable solutions to understand the behaviors of clients, enterprises, and the ecosystem in its entirety, which, in-turn, creates customized solutions for all.
Connected Experiences
Changing customer expectations, continuous innovation, and extreme competition are driving factors to create remarkable customer experiences that help high-tech companies stand out in the crowd. Creating an experience-led business is the need of the hour. Design to service delivery, everyone is looking for a certain degree of customization with today’s compartmentalized needs. The ‘one size fits all’ approach is not the right fit for everyone. For instance, today, people are connected over different devices from different locations. High-tech companies have to ensure agile solutions and design responsiveness for everyone, whether using laptops, MacBooks, or smartphones. Again, people from different areas would have different needs because of the location-specific compliances, weather conditions, and economy. High-tech companies need to offer a seamless customized experience viable for every situation.
Blockchain
Blockchain has progressed from an emerging technology that powered cryptocurrency to being on the radar for every major organization. With inherent features like advanced security, decentralized platform, and immutability, blockchain allows business to improve efficiency and minimize risk while building trust across all business transactions.
From managing contracts, validating product authenticity, secure transitions, consolidating data to safeguarding intellectual properties, disseminating solutions, cross-border trading, supply chain distribution, real-time data access, and communication – the use cases of blockchain are widespread.
