The Secret to Success is AI
Oracle now uses predictive AI, machine learning, and the Internet of Things (IoT) to automate and predict freight operations in its Transportation Management (OTM) and Configure, Price, Quote (CPQ) Cloud offerings.
The following points illustrate how AI is transforming the OTM product:
- Attempted predictions on likely delays and disruptions — considers factors such as account weather conditions, port congestion, and political factors
- Route changes according to real-time traffic conditions and available capacity
- Automated processes, such as auditing and payment, to speed up financial transactions
- Customer experience improvements through adding real-time tracking, quick query resolution, and personalized assistance to the portals
- Sustainability optimization, by using AI to suggest "greener" routes that consume less fuel therefore result in fewer carbon emissions
Oracle CPQ is also injecting artificial intelligence much earlier into the customer journey:
- Configuration suggestions and tweaks based on current capacity
- Smart pricing based on live transport conditions, lead times, and cost estimates
- Quotes that are generated on the fly and are not only accurate but also automatically follow regional norms and tariffs
- Dynamic pricing models, which are adjusted to freight rates in real time based on demand, market conditions, and competitor pricing
When AI is applied throughout the value chain, it gives freight forwarders the ability to better factor in uncertainties to allow them to set forward-looking competitive pricing with confidence. This level of synchronized intelligence, from quote to shipment changes, completely changes how forwarders operate and compete.
OTM + CPQ as the Competitive Edge
Birlasoft’s most recent whitepaper, Reimagining Freight Forwarding Operations for a Digital-first Economy, explores how integrating Oracle OTM and CPQ can help freight forwarders get real results. They act as the digital backbone of any organization that wants to grow, stay compliant, and keep its operations running smoothly.
In one engagement, we helped a global $1B logistics conglomerate:
- Reduce quote response time by 50%
- Improve profit margin control by 70%
- Achieve 100% supplier onboarding via automated self-service
- Cut order booking time by 70%
- enabled 100% compliance while improving efficiency by 90%
Oracle has already laid the foundation. Birlasoft is helping clients get it going for the best results.
