Birlasoft receives SABERA 2020 Award for its community-benefiting Initiative - Project Shodhan
This is the third time in a row that Project Shodhan has been acknowledged and appreciated by the SABERA jury members.
NOIDA, PUNE, India | December 16, 2020 : Birlasoft Ltd [BSE: 532400, NSE: BSOFT], part of the USD 2.4 billion diversified, The CK Birla Group was awarded for the third consecutive year by the Social and Business Enterprise Responsible Awards (SABERA) for its Corporate Social Responsibility (CSR) initiative of crop residue management titled 'Shodhan' (meaning 'purity' in Hindi) under the category of Paryavaran & Upbhog (Environment and Consumption).
Project Shodhan was set up in 2017 with the aim of achieving zero crop residue burning in the villages of Indian states of Punjab, Haryana, Uttar Pradesh, and Rajasthan. In four years, the initiative has covered 61 villages and 53,000 acres of agricultural land in these "wheat bowl states." Last year, the Confederation of Indian Industry (CII) Foundation and Birlasoft had signed an MoU towards the third phase of Shodhan, focused on introducing alternate solutions to manage crop residue and create awareness on the ills of stubble burning.
On winning the award, Arun Rao, Chief People Officer, Birlasoft, said, "We are honored to serve the community that we operate in, and do our bit in solving the major environmental issue of stubble burning. The recognition by SABERA is testament of the efforts that our volunteer teams have put in to devise sustainable farming solutions. Through Shodhan, we hope to be a catalyst towards improving Air Quality Index (AQI) across the Delhi-NCR region, by bringing in behavioral change among farmers and promoting sustainable agricultural methods. I would like to thank CII for their partnership towards helping us reach many milestones in this community-benefiting project.
Through Project Shodhan, Birlasoft also created awareness among the farming communities through various action-oriented modes of street plays, one-to-one sessions, and behavioral communication campaigns. Demonstration sessions and trainings were provided on-ground on straw management techniques along with acknowledgment and appreciation for farmers.
About SABERA
SABERA awards were instituted by the Simply Suparnaa Media Network in the year 2018 with a view to recognize the exceptional work done in India in the development sector. The event focuses on contribution towards Sustainable Developments Goals by Individuals, Corporations in private and public sector domains, Foundations, Non-Government Organizations, Trusts, Societies, Nonprofits, Social enterprises and more. Read more.
About Birlasoft
Enterprise to the Power of DigitalTM
Birlasoft combines the power of domain, enterprise and digital technologies to reimagine business processes for customers and their ecosystem. Its consultative and design thinking approach makes societies more productive by helping customers run businesses. As part of the multibillion-dollar diversified The CK Birla Group, Birlasoft with its 10,000 engineers, is committed to continuing our -year heritage of building sustainable communities.
For further information please contact:
Suma Nair
AVP and Head - Corporate Marketing
Birlasoft
Mobile: +91 - 983 308 4449
Arnab Bhattacharya
Senior Account Manager
Genesis BCW
Mobile: +91-78383 11985
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