Aftermarket is now a strategic growth engine for manufacturers, driven by longer asset lifecycles, rising service expectations and the shift to outcome-based models.
Birlasoft helps enterprises modernize aftermarket operations by connecting installed-base visibility, spare parts commerce, dealer engagement, warranty, pricing and field service into an intelligent aftermarket ecosystem. Enabled by foundation technologies across cloud, data, IoT, AI and GenAI, and delivered through enterprise platforms such as SAP, Salesforce, Microsoft and Oracle, Birlasoft enables predictive service, smarter parts pricing, faster technician decisions, dealer self-service, warranty anomaly detection and service-led revenue growth.
The result is improved uptime, stronger margins, better customer experiences and new recurring revenue opportunities.
Recognized as a Leader in ISG’s Manufacturing Industry Services & Solutions 2025 Report
Core Capability Areas
Unlock Aftermarket Value with Birlasoft
| Core Capability | How Birlasoft Helps |
| Digitize Dealer and Partner Experience | Dealer portals, self-service ordering, order tracking, pricing access, inventory visibility, warranty and returns workflows, schemes, documents and multilingual support. |
| Modernize Parts Commerce and Order Management | Digital parts storefronts, illustrated catalogs, real-time availability, guided buying, CPQ, parts analytics, order orchestration, returns and integration with ERP/CRM/DMS. |
| Transform Field Service and Service Operations | Service request intake, scheduling, dispatch, technician mobility, remote assist, GenAI-assisted knowledge search, service summaries, guided resolution and SLA dashboards. |
| Strengthen Warranty, Claims and Reverse Logistics | Digital claims, rules-based adjudication, AI/ML-based anomaly detection, claim-resolution forecasting, RMA/core returns, supplier recovery and warranty leakage control. |
| Monetize Installed Base and Service Contracts | Asset 360, connected telemetry, IoT data, digital twins, predictive maintenance, alert-to-work-order automation, renewal triggers and service contract intelligence. |
| Optimize Pricing and Revenue Intelligence | Centralized pricing governance, AI/ML-based recommendations, elasticity modeling, competitor intelligence, pricing sandbox, dynamic pricing and margin analytics. |
| Unify Customer Experience and CRM | Customer 360, omnichannel case management, service history, recall notifications, post-service feedback, lead routing and personalized communication across dealers, distributors and end customers. |
| Embed AI and GenAI Across Aftermarket Workflows | Copilot-style assistance for dealers, service agents and technicians; automated case/work-order summaries; next-best actions; parts recommendations; and faster knowledge discovery across manuals, claims and service history. |
Quantifiable Gains Across Aftermarket Ecosystems
25%
Revenue uplift from quote-to-order modernization
35%
Higher aftermarket customer satisfaction
44%
Aftermarket operations productivity gain
91%
Warranty claims auto approved for payment
~40%
Field service workforce productivity gain
80%
Faster enterprise pricing updates
5–7%
Margin uplift through price optimization
7 days → <1 day
Dealer price publishing cycle reduced
80K Claims
Claims dataset powering automation
AI/ML
Intelligence across pricing, warranty and service
Proven Real-World Impact
Real-time Inventory Orchestration for a Global Engine Manufacturer
- Challenge: Batch logs and end-of-shift uploads created inventory latency and inaccurate MRP inputs.
- Solution: Birlasoft built a low-code mobile application integrated with JD Edwards for scanner-driven real-time operations.
- Proven Impact: Real-time inventory visibility, reduced mismatch, improved MRP accuracy and stronger shop-floor execution
- Challenge: Fragmented opportunity management, slow quote processes and limited collaboration reduced sales effectiveness.
- Solution: Birlasoft implemented a streamlined, end-to-end digital quote process.
- Proven Impact: Proven Impact: 25% revenue growth through improved omnichannel experience.
Boosting Revenue Growth with Omnichannel Experiences
IIoT for Automotive Quality and Warranty Risk Reduction
- Challenge: Lack of visibility into manufacturing and assembly processes increased rejection rates and recall repair risk.
- Solution: Birlasoft deployed IIoT-enabled real-time monitoring for critical quality processes.
- Proven Impact: Proven Impact: Better quality visibility, faster response and reduced downstream warranty/recall exposure.
Select Your Key Challenge
Explore our Approach and Value Delivered
Birlasoft helps manufacturers move from fragmented aftermarket operations to connected, intelligence-led service growth. Our approach combines DMS modernization, pricing intelligence, digital commerce, service operations, warranty analytics, installed-base intelligence, IoT data, AI/ML models and GenAI-enabled knowledge assistance to improve decision speed and aftermarket outcomes
Modernize Dealer Experience
Value Birlasoft Can Help Unlock
Self-service visibility across orders, pricing, inventory, warranty, returns and customer/dealer communication.
Scale Digital Parts Commerce
Value Birlasoft Can Help Unlock
Faster commerce rollout, cleaner catalogs, customer-specific pricing, guided buying and real-time availability.
Improve Field Service Productivity
Value Birlasoft Can Help Unlock
Dynamic scheduling, technician mobility, remote assist, service summaries and guided next-best actions.
Control Warranty Leakage
Value Birlasoft Can Help Unlock
Faster claim processing, anomaly detection, repeat-claim insights, supplier recovery and better warranty governance.
Protect Margins with Pricing Intelligence
Value Birlasoft Can Help Unlock
Centralized pricing, AI/ML recommendations, elasticity modeling, competitor intelligence and pricing governance.
Monetize Installed Base
Value Birlasoft Can Help Unlock
Asset 360, IoT telemetry, predictive maintenance, renewal triggers and service contract intelligence.
Move Toward Outcome-Based Services
Value Birlasoft Can Help Unlock
Service bundles, extended warranties, renewal motions, subscriptions and installed-base monetization.
Accelerate Aftermarket Transformation with Birlasoft Solutions
Birlasoft helps manufacturers modernize aftermarket operations through modular, scalable solutions that connect dealers, parts, service, warranty, pricing and installed-base intelligence into one growth-focused ecosystem.
Dealer and Customer Experience Transformation
Digitize dealer, distributor and customer interactions with self-service portals, customer 360, order visibility, pricing access, warranty status, case management and personalized engagement.
Key outcomes: Lower service load | Better dealer visibility | Stronger customer engagement
Digital Parts Commerce and Order Management
Modernize aftermarket parts selling with eCommerce-led storefronts, CXSPRINT for Aftermarket, CPQ integration, parts analytics, real-time availability and guided buying journeys.
Key outcomes: Faster commerce rollout | Better SKU discovery | Higher parts revenue
Intelligent Field Service and GenAI-Enabled Support
Improve service execution with dynamic dispatch, technician mobility, skill and parts matching, remote assist, AR/VR support, GenAI-assisted knoledge search, service summaries and next-best actions.
Key outcomes: Faster resolution | Higher technician productivity | Better first-time fix
Warranty, Claims and Returns Intelligence
Strengthen warranty operations with digital claim intake, rules-based adjudication, AI/ML-led anomaly detection, claim forecasting, returns orchestration and supplier recovery workflows.
Key outcomes: Faster claims processing | Lower warranty leakage | Stronger governance
AI-Driven Pricing and Revenue Optimization
Move beyond spreadsheet-led pricing with centralized pricing governance, AI/ML recommendations, elasticity modeling, pricing sandbox, competitor intelligence and ERP, CRM, CPQ and commerce integration.
Key outcomes: Faster pricing updates | Better margin realization | Consistent pricing control
Installed Base and Predictive Service Intelligence
Convert asset, service and IoT data into predictive maintenance, asset 360, digital twins, remaining useful life models, alert-to-work-order automation and renewal intelligence.
Key outcomes: Higher asset uptime | Better parts forecasting | More service revenue
Why Birlasoft?
Birlasoft is a trusted aftermarket transformation partner for manufacturers looking to connect service, dealer, parts, pricing, warranty and asset ecosystems into a scalable growth engine. Our approach is modular, data-driven and intelligence-led, enabling manufacturers to apply AI/ML in pricing, claims and predictive maintenance while using GenAI to improve service knowledge discovery, case summarization, technician guidance and dealer support.
| Differentiator | Why It Matters |
| Manufacturing-first Expertise | Deep understanding of dealer, parts, service, warranty, pricing and installed-base workflows across manufacturing ecosystems. |
| End-to-end Aftermarket Coverage | Capabilities across dealer experience, parts commerce, field service, warranty, pricing, asset intelligence and aftermarket data platforms. |
| Embedded AI and GenAI | AI/ML and GenAI embedded into pricing, warranty, predictive service, technician guidance, dealer support and knowledge discovery workflows. |
| Platform-plus-Domain Delivery | Experience across SAP, Salesforce, Microsoft, Oracle, AWS, Snowflake, ServiceNow and connected enterprise landscapes. |
| Accelerator-led Execution | CXSPRINT for Aftermarket, CXSPRINT CPQ, Parts Analytics Solution and reusable reference architectures to reduce time, cost and delivery risk. |
| Outcome-focused Transformation | Focused on measurable impact across revenue growth, service productivity, pricing agility, warranty control, customer experience and recurring revenue. |
Partnerships and Recognitions
Birlasoft works with leading ecosystem partners to help manufacturers modernize aftermarket operations, improve digital customer and dealer experience, and accelerate connected service growth.
To know more about Birlasoft's comprehensive services, contact us
FAQs
Aftermarket transformation helps manufacturers digitize and connect post-sale operations such as field service, dealer management, parts commerce, warranty, pricing, installed base management and service lifecycle operations.
Manufacturers can move from spreadsheet-based pricing to centralized pricing platforms with AI/ML models, elasticity analysis, competitor intelligence, pricing governance and ERP/CRM/commerce integration.
Installed-base intelligence connects asset, service and telemetry data to identify maintenance needs, service contract opportunities, warranty risks, parts demand and customer engagement triggers.
Birlasoft helps manufacturers implement dealer portals, self-service order visibility, pricing and inventory access, warranty/returns workflows, dealer inventory planning and partner collaboration capabilities.
Birlasoft works across platforms such as SAP Commerce Cloud, Salesforce Experience Cloud and Service Cloud, Microsoft, Oracle/JD Edwards, AWS, Azure, Snowflake and other ecosystem technologies depending on client needs.
GenAI can help service agents, dealers and technicians search knowledge faster, summarize cases and work orders, recommend next-best actions, support multilingual dealer queries and reduce manual effort across high-volume service interactions.
Predictive maintenance uses asset, usage and telemetry data to detect failure risk earlier, reduce downtime, improve service planning and create opportunities for parts, contracts and renewals.