Riversand's MDM Implementation brings coherence to Customer Data Management
A US-based multinational healthcare company and a leading medical product manufacturer spread across six continents and 35+ countries. Before our assignment, the client was obligated to deploy rigorous manual intervention to manage customer data, customer onboarding, and the credit validation process. This was due to the absence of a modernized data master implementation plan that resulted in strenuous day-to-day customer management operations. In addition, there was a lack of a rigid data framework for implementing agility with the increasing data intake. This caused significant person-hours, time, and financial resources to the company. Additionally, the lack of governance around the customer data resulted in inaccurate account receivables, leading to escalated daily supply outstanding. This intended that the customer data was managed through multiple silos that scattered the data across multiple networks.
The organization was determined to tackle the challenges by searching for agility and operational resilience through robust and potent IT solutions. Therefore, the organization approached Birlasoft to help them achieve a digital transformation driven by systematic implementation of customer data management solutions. Birlasoft assisted the client in deploying Riversand MDM, featuring advanced master data and customer domain management services . Post the deployment, the client could simplify customer onboarding and maintenance processes by seamlessly integrating CRM (Salesforce), CDM (Riversand), and ERP(JDE) across multiple geographic regions. This transformation also boosted significant risk assessment and reduced costs for repackaging and reshipping by upfront address validation for prospective clients.