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Through Salesforce Financial Services Cloud
Client Overview
A leading UK-based lender provides financing solutions through broker channel, and intended to accelerate lending and strengthen compliance, for which it needed to modernize its loan origination process that spanned multiple disconnected systems. Birlasoft partnered with the lender as both advisory and implementation partner — assessing the challenges in the existing origination process, identifying the right-fit platform, and delivering the transformation on Salesforce Financial Services Cloud.
Business Challenge
- Loan origination — including quoting, credit checks, KYC, UBO verification, underwriting, and disbursement — was spread across multiple disconnected systems.
- Background verification checks including AML, PEP, and audit processes were managed outside CRM, increasing compliance risk.
- The absence of a unified, real-time customer view slowed decisions and reduced visibility across the origination lifecycle.
Advisory-Led Platform Selection
Ahead of implementation, Birlasoft engaged in an advisory capacity to define the problem and validate the right-fit platform:
- Conducted workshops with business, IT, and compliance stakeholders to map the as-is origination process and prioritize pain points by business impact.
- Evaluated platform options on functional fit, integration with the core systems, compliance requirements, and alignment with the future IT roadmap.
- Built and demonstrated a working Proof of Concept on Salesforce Financial Services Cloud, showcasing the guided origination journey using the lender’s own scenarios.
Birlasoft Solution
Building on the validated Proof of Concept, Birlasoft implemented an end-to-end loan origination platform on Salesforce Financial Services Cloud, integrated with the existing core lending system to modernize operations without business disruption.
Key capabilities included:
- Guided loan quoting with real-time payment schedules, rates, total repayable amounts, and commission calculations, bringing origination into a single connected flow with the core lending system.
- API-led KYC, UBO, and background verification through third-party providers, embedding AML and PEP checks directly into the origination journey with a complete audit trail.
- A unified Customer 360 view bringing customers, quotes, loans, and repayments together in a single real-time view for internal teams.
- A future-ready foundation for Agentforce and Data 360, including an Underwriter Copilot and Next-Best-Offer Agent.
Business Outcomes
- ~40% Faster loan origination
- ~30% Reduction in pipeline leakage
- StrongerCompliance posture with embedded checks
- Quote-to-disbursement timelines reduced through a single connected origination flow.
- Improved application visibility and automated verification reduced leakage across the lifecycle.
Building a Future-Ready Lending Experience
From advisory and proof of concept through to implementation, Birlasoft helped the lender choose the right platform, connect the loan origination lifecycle, and improve compliance visibility. The modern Salesforce platform provides a scalable foundation for faster decisions, lower cost-to-serve, and AI-led lending experiences.
