Why Marketing Cloud?
Technology is becoming core to the marketing function. The influx of technology in Marketing and the growth in customer data is throwing open newer challenges for the function.
Problem Statement
In today's highly competitive environment, one can catch customer's attention only by engaging them through a Connected, Personalized, Real-time experience that sets one apart.
marketing cloud problem statement
Challenges
  • Need for single view of customer interactions
  • Disparate systems are expensive or difficult to connect
  • Marketing technologies require expert planning, Oversight and management
  • And, the No 1 challenge is the complexity of all integration
Birlasoft Marketing Cloud
Managing programs via marketing cloud technologies
Manage Contacts
  • Preference Management
  • Data Integration
  • Data Quality Programs
  • Contact Records
  • Contact Profiles
  • Technical Profiles segmentation
Measure Results
  • Dashboards & Drill-downs
  • Database Health
  • Standard & Custom Reports
  • Report Delivery
  • Web Analytics
  • Campaign Analytics
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Manage Campaigns
  • 1-to-1 Advertising
  • Lead Scoring
  • Lead Assessment
  • Lead Source Tracking
  • CRM Integration
  • Sales Enablement
  • Measure RoI
Manage Leads
  • Campaign Automation
  • Form Processing
  • Nurturing
  • Event Management
  • Emails
  • Web Forms
  • Personalization
  • Multi-Channel capabilities
Our Differentiators
Oracle logo
Oracle Cloud Platinum Partner
sales force
Salesforce Platinum Partner
Marketing Cloud Implementation Experience with Global Customers
Mature In-house Usage of Digital Marketing Platforms
Parent Group Marketing Domain Experience in Industrial, Healthcare, and Consumer segments
Success Stories
European Resource Management Major
  • Lead Generation workflows designed and implemented with separate workflows for Small/SME and Enterprise customers.
  • Marketing cloud integrated with client's CRM system.
  • Roles defined and Mobile device integration done.
American Recreation Major
  • Entire Customer Journey map created.
  • Campaigns designed around it for 8 global markets.
  • Personalized content to the customer at every touchpoint.
American Population Health Management Technology Major
  • In-depth strategic consulting, implementation of marketing automation to deliver better qualified leads from Marketing to Sales.
  • Pardot integrated with CRM system for B2B lead generation & nurturing.
  • Seamless, Real Time, End-to-End Integration of Marketing tools with CRM for visiblity into customer/prospect data coming from various digital activities.
Want to know more about Birlasoft Marketing cloud services?
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