Solution Highlights
- Reorganization of product groupings for easier browsing by customers
- Top down site architecture improving navigation, as well as incorporating best practice site components
- Leveraging brand recognition of product lines and creating a more visually impactful experience, and leveraging the power of the carried brands
Customer Overview
A large North American beverage distributor.
Business Challenges
As a market leader, the client's web presence was out-of-date from both a brand perspective as well as the capability to deliver Web 2.0 features. An impending CMS implementation also required a redesign.
Some of their key requirements were
- Enhancing web presence to reflect and extend a strong regional brand
- Integrating multiple systems and platforms
- Eliminating the need for two separate data storage systems
Birlasoft's Solution
Birlasoft designed and developed a hybrid app solution for iPhones, giving Field Sales a total customer view, including information on recent activity, upcoming orders, financial info and more.
Benefits
Birlasoft has successfully implemented the solution and delivered the following benefits to the customer:
- Better integration of separate business lines under one site.
- Improvements to product categorization, increasing traffic to all product pages.
- Marked increase in sales in the months immediately after new website launch.