Reorganization of product groupings for easier browsing by customers
Top down site architecture improving navigation, as well as incorporating best practice site components
Leveraging brand recognition of product lines and creating a more visually impactful experience, and leveraging the power of the carried brands
A large North American beverage distributor.
As a market leader, the client's web presence was out-of-date from both a brand perspective as well as the capability to deliver Web 2.0 features. An impending CMS implementation also required a redesign.
Some of their key requirements were
Enhancing web presence to reflect and extend a strong regional brand
Integrating multiple systems and platforms
Eliminating the need for two separate data storage systems
Birlasoft designed and developed a hybrid app solution for iPhones, giving Field Sales a total customer view, including information on recent activity, upcoming orders, financial info and more.
Birlasoft has successfully implemented the solution and delivered the following benefits to the customer:
Better integration of separate business lines under one site.
Improvements to product categorization, increasing traffic to all product pages.
Marked increase in sales in the months immediately after new website launch.