Leveraging Brand Power

Solution Highlights
  • Reorganization of product groupings for easier browsing by customers
  • Top down site architecture improving navigation, as well as incorporating best practice site components
  • Leveraging brand recognition of product lines and creating a more visually impactful experience, and leveraging the power of the carried brands
Customer Overview

A large North American beverage distributor.

Business Challenges

As a market leader, the client's web presence was out-of-date from both a brand perspective as well as the capability to deliver Web 2.0 features. An impending CMS implementation also required a redesign.

Some of their key requirements were

  • Enhancing web presence to reflect and extend a strong regional brand
  • Integrating multiple systems and platforms
  • Eliminating the need for two separate data storage systems
Birlasoft's Solution

Birlasoft designed and developed a hybrid app solution for iPhones, giving Field Sales a total customer view, including information on recent activity, upcoming orders, financial info and more.


Birlasoft has successfully implemented the solution and delivered the following benefits to the customer:

  • Better integration of separate business lines under one site.
  • Improvements to product categorization, increasing traffic to all product pages.
  • Marked increase in sales in the months immediately after new website launch.