- Customer
- Product
- Industry
Insurance/Employee Benefits
- Built with Design Thinking approach
- Intuitive product that is high on Customer Experience
- Robust, and scalable cloud-based Benefits platform
"In Birlasoft, we found a partner that understood our customer-experience-first approach, and how to fulfill our business goals. They brought the right digital consulting, customer engagement, and product development capabilities, and used design thinking and agile development coupled with accelerators to keep the project in line with plans" said Manoj Paul, President and Founder, Paul Global Benefits, Inc.

Paul Global Benefits, Inc. (PGB) is a US-based specialized, global employee benefits consulting firm. They provide innovative and impactful solutions to enhance the corporate employee benefit programs for clients and their employees around the world.
PGB, with 20 years of experience in employee benefits, wanted to –
- Drive business growth through the platform
- Provide latest and greatest Customer Experience
- Improve productivity of BeneShark users – enabling employers and brokers to easily setup, enroll and manage benefits
- Develop an integrated, scalable Employee Benefits enrollment and communication platform
PGB partnered with Birlasoft to develop BeneShark, its next-generation Online benefits and communication portal that manages benefits, compliance and more. We (Birlasoft) leveraged our digital consulting and design thinking led product development approach, to understand PGB’s and their customer’s needs.
The users of this portal are employees, employers and third-party brokers; hence, customer experience, and convenience and speed in completing intended tasks was a very critical element. BeneShark is an intuitive platform that has been built keeping in mind needs of all its users –
- Providing employees an online shopping type experience to compare, buy and manage their own benefit programs in a smooth and easy way
- Automating important administrative tasks to streamline operations and save costs
- Helping HR to make more effective strategies by enabling analysis of benefits data
- Providing flexible and convenient ways for brokers to manage their benefits enrollment
The BeneShark online dashboard, simplifies work related to benefits processes while reducing costs. It provides self-service capabilities and seamless integration between all parties involved. Beneshark currently manages employee benefits for 20,000 plus members, and premiums in excess of $80m. As a benefits marketplace, BeneShark offers pre-built templates and is fully integrated with products from industry leading ancillary carriers.
Our team of experts implemented a new and highly scalable solution using based on Microsoft Azure enabling the following features:
- Azure App Service Plan and App Service for PGB website deployment to scale on demand
- Azure Logic App to help seamless integration with the insurance carrier
- Benefit setup and calculation rule engine deployed as Azure Web Job to achieve accurate calculation and performance
- Azure technology stack to ensure ease of deployment and maintenance of application
The technology stack used for the Solution includes:
- Microsoft .NET Platform for developer – ASP.Net MVC, C#, javascript, jquery, HTML, CSS
- App Service Plan & App Service – Web Application
- Azure Web Jobs – Background job in C#
- Faster adoption with improved productivity
- Enabling employees to take value-based decisions, faster
- Cost savings due to huge reduction in HR expenses
- Highly intuitive and scalable platform for Employee Benefits
- Quick Go-to-Market and On-demand performance
Experience
Transformation
Models