Birlasoft Streamlines Infrastructure for Largest US Product Subscription Marketer

  • Customer

    Largest US Product Subscription Marketer

  • Industry

    Media & Entertainment

  • 91% Offshore based ODC (Offshore Development Center) with hi-tech facilities
  • 34% cost reduction in infrastructure achieved by migrating e-commerce applications to AWS-cloud
  • 62% reduction in time to market
  • 38% Reduction in Ticket Resolution Time resulting in dramatically improved business user satisfaction
  • 27% Productivity improvement by implementing Continuous Integration Platform on AWS
  • 63% Automation Testing Coverage
The Client

The largest marketer of product subscriptions in the U.S., primarily sells magazine subscriptions to consumers, often as part of a loyalty or customer experience enhancement program. Client also covers entertainment and leisure services, and sells merchandise in partnership with other clients through a continuous service sales model.

Business Challenges
  • Reduce resource load in order to fulfill client orders and go to market with a less resource-intensive business model
  • Simplify and streamline complex legacy architectures that carried significant technical debt
  • Reduce project turn-around times and compress fulfillment timelines
  • Create capability to scale infrastructure, processes and systems in response to continuously evolving market, business and technical landscape
  • Reduce cost of operations
  • Complete project within tight budget parameters
Birlasoft Differentiators
  • Proactive Participation in POCs to get hands-on experience in AWS Cloud Migration
  • Invested in enhancing people skills, by providing training on Emerging Technologies
  • Shadow members to prevent delivery impact due to resource absence/attrition
  • Dedicated
    • Transition Manager
    • Engagement Manager
    • HR SPOC
    • Relationship Manager
  • Developed SME’s and Operational Development Leaders to oversee offshore technical delivery
Birlasoft Solution
  • Implemented an offshore development model to ensure cost effectiveness
  • Increased operating efficiencies through an Agile scrum delivery model, resilient IT governance and virtual collaboration
  • Enabled compatible infrastructure support with offshore teams
  • Efficient and metrics-driven 24X7 support team to enhance the customer experience
  • Migrated applications to the cloud (AWS & SFDC) reducing costs and improving scalability, accessibility and efficiency