Highlights
- Customer
Largest US Product Subscription Marketer
- Industry
Media & Entertainment
Benefits
- 91% Offshore based ODC (Offshore Development Center) with hi-tech facilities
- 34% cost reduction in infrastructure achieved by migrating e-commerce applications to AWS-cloud
- 62% reduction in time to market
- 38% Reduction in Ticket Resolution Time resulting in dramatically improved business user satisfaction
- 27% Productivity improvement by implementing Continuous Integration Platform on AWS
- 63% Automation Testing Coverage
The Client
The largest marketer of product subscriptions in the U.S., primarily sells magazine subscriptions to consumers, often as part of a loyalty or customer experience enhancement program. Client also covers entertainment and leisure services, and sells merchandise in partnership with other clients through a continuous service sales model.
Business Challenges
- Reduce resource load in order to fulfill client orders and go to market with a less resource-intensive business model
- Simplify and streamline complex legacy architectures that carried significant technical debt
- Reduce project turn-around times and compress fulfillment timelines
- Create capability to scale infrastructure, processes and systems in response to continuously evolving market, business and technical landscape
- Reduce cost of operations
- Complete project within tight budget parameters
Birlasoft Differentiators
- Proactive Participation in POCs to get hands-on experience in AWS Cloud Migration
- Invested in enhancing people skills, by providing training on Emerging Technologies
- Shadow members to prevent delivery impact due to resource absence/attrition
- Dedicated
- Transition Manager
- Engagement Manager
- HR SPOC
- Relationship Manager
- Developed SME’s and Operational Development Leaders to oversee offshore technical delivery
Birlasoft Solution
- Implemented an offshore development model to ensure cost effectiveness
- Increased operating efficiencies through an Agile scrum delivery model, resilient IT governance and virtual collaboration
- Enabled compatible infrastructure support with offshore teams
- Efficient and metrics-driven 24X7 support team to enhance the customer experience
- Migrated applications to the cloud (AWS & SFDC) reducing costs and improving scalability, accessibility and efficiency