Birlasoft Streamlines Infrastructure for Largest US Product Subscription Marketer

Skip to main content
Birlasoft Streamlines Infrastructure for Largest US Product Subscription Marketer
Highlights
  • Customer

    Largest US Product Subscription Marketer

  • Industry

    Media & Entertainment

Benefits
  • 91% Offshore based ODC (Offshore Development Center) with hi-tech facilities
  • 34% cost reduction in infrastructure achieved by migrating e-commerce applications to AWS-cloud
  • 62% reduction in time to market
  • 38% Reduction in Ticket Resolution Time resulting in dramatically improved business user satisfaction
  • 27% Productivity improvement by implementing Continuous Integration Platform on AWS
  • 63% Automation Testing Coverage
The Client

The largest marketer of product subscriptions in the U.S., primarily sells magazine subscriptions to consumers, often as part of a loyalty or customer experience enhancement program. Client also covers entertainment and leisure services, and sells merchandise in partnership with other clients through a continuous service sales model.

Business Challenges
  • Reduce resource load in order to fulfill client orders and go to market with a less resource-intensive business model
  • Simplify and streamline complex legacy architectures that carried significant technical debt
  • Reduce project turn-around times and compress fulfillment timelines
  • Create capability to scale infrastructure, processes and systems in response to continuously evolving market, business and technical landscape
  • Reduce cost of operations
  • Complete project within tight budget parameters
Birlasoft Differentiators
  • Proactive Participation in POCs to get hands-on experience in AWS Cloud Migration
  • Invested in enhancing people skills, by providing training on Emerging Technologies
  • Shadow members to prevent delivery impact due to resource absence/attrition
  • Dedicated
    • Transition Manager
    • Engagement Manager
    • HR SPOC
    • Relationship Manager
  • Developed SME’s and Operational Development Leaders to oversee offshore technical delivery
Birlasoft Solution
  • Implemented an offshore development model to ensure cost effectiveness
  • Increased operating efficiencies through an Agile scrum delivery model, resilient IT governance and virtual collaboration
  • Enabled compatible infrastructure support with offshore teams
  • Efficient and metrics-driven 24X7 support team to enhance the customer experience
  • Migrated applications to the cloud (AWS & SFDC) reducing costs and improving scalability, accessibility and efficiency

GET IN TOUCH WITH BIRLASOFT

By submitting this form, you acknowledge that Birlasoft may use your personal information for marketing communications as outlined in its privacy policy. *
 * By submitting this form, you acknowledge that Birlasoft may use your personal information for marketing communications as outlined in its Privacy Policy