Idea-to-Air and Contract Lifecycle Management solution for Major M&E Conglomerate

  • Customer

    World’s largest diversified mass media and entertainment conglomerate

  • Industry

    Media & Entertainment

  • 360⁰ view of Project (Show), Talent and Contract
  • Digitization of 100+ workflows and approvals
  • 64% reduction in overall initial iteration contract generation cycle time
  • Mobile enablement facilitates remote reviews / approvals / negotiations / retrieval
  • Intelligent and informed negotiations with creative and production talent across units
  • Extension of platform from CLM to full Idea-to-Air workflow management tool
The Client

One of the world’s largest diversified mass media and entertainment conglomerate.

Business Challenges
  • Create a seamless, automated, cloud-platformed system that could be scaled globally to manage the complex and labor-intensive creative and contract management workflows
  • The system would have to enable automation and visibility into every step of the process from Creative Idea/Pitch Tracking, Show/Season/Pilot Greenlighting, Budgeting, Options, and Renewals
  • The solution would also have to enable contract automation around Talent Deal Requests, Content Acquisition Requests, Pilot and Series Orders
  • Provide visibility to Business Affairs and Legal for assignment and deal progression tracking
  • Reduce cost of operations
  • Build scalable solution to onboard additional departments, brands
  • Complete project within tight budget parameters
Birlasoft Differentiators
  • Deep domain expertise in Media & Entertainment applied to contract automation development
  • Proven expertise of implementing similar solutions both is scope and complexity at various Media & Entertainment companies
  • Unique, differentiated solution specifically designed and developed for Media & Entertainment
  • Ability to create, deliver and integrate extensive customizations throughout client environment
  • Dedicated senior leadership and delivery guidance onsite
  • Implemented an offshore development model to ensure scalability, resource availability, cost effectiveness, development flexibility
  • Combined governance team from both domain and service line to ensure seamless delivery
  • Integrated learnings from additional verticals to design and delivery of solution
Birlasoft Solution
  • Solution platformed on Salesforce with embedded Apttus Contract Generation software
  • Integrated workflow solution to track the evolution of the project from idea to air with digitized workflows and approvals at every step
  • Deconstruction of contract templates to derive all questions & conditions for every deal type
  • Development of a guided deal-point entry wizard incorporating all possible contractual scenarios
  • Automated contract generation and contract life cycle management
  • Options, rights tracking, payment schedule generation, payment adjustments, distributions tracking, voucher generation, memo generation