Leading pharmaceutical company amplifies field sales efficiency using Birlasoft’s mobile app

  • Customer

    Leading bio therapeutics company with a strong focus on advancing critical care

  • Industry

    Life Sciences

Business Situation

The client is a leading North American bio therapeutics company with a strong focus on advancing critical care. Client's geographically dispersed field sales team primarily used paper-based ordering system while in the field. There were unnecessary delays and errors in capturing customer data in the ERP system. There was a pressing need to integrate the manual processes with the ERP and allow for secure, anytime-anywhere access to the ERP system information.

Business Challenges

The client needed a solution to move from a paper-based ordering system in the field to an efficient digital solution. The key mandate was to integrate the field sales with sales order automation in SAP and allow quick and easy access of current customer data to the widely distributed field sales team across geographies. In the long term, client wanted to drive service excellence and better user experience across sales function.

Birlasoft Solution

With expertise in SAP integration, mobile app development, user experience and user interface design, Birlasoft was an ideal partner to help the customer migrate to the digital platform and increase the efficiency of their sales force. Birlasoft designed and developed a hybrid app solution for iPhones which provides the field sales teams with a total customer view, including information on recent activity, upcoming orders, financial info and more. The secure iOS app for iPhones provides mobility with the ERP integration. With offline and online syncing of information, sales teams have instant access to updated, real time information.


With instant push notifications through the app, information travelled instantly and effectively across sales teams. Real-time integration of field sales personnel with sales, distribution, customer order information has helped improve efficiency and enabled quicker, more direct access to key customer information. Direct data capture directly into SAP significantly reduced the errors and eliminated redundant manual efforts. With minimal time lag between order and entry, there was significant increase in sales team productivity.