TruView CLM, a FullForce solution and TruMusic and TruTrack, solutions built on Salesforce, are helping reduce operating costs and automate Contract Lifecycle Management at leading Media & Entertainment companies

SAN FRANCISCO, October 30, 2017 – Birlasoft today announced the introduction of TruMusic and TruTrack, solutions built on Salesforce, that automate music clearance and licensing, and provide advanced production and studio asset management at Dreamforce 2017. With this announcement, Birlasoft expands its Media & Entertainment portfolio to cover Production, Performance Rights, Legal Affairs, Finance and Operations in the Music Industry.

Commenting on the launch, Dharmender Kapoor, Chief Executive Officer and Managing Director, Birlasoft said “As a Salesforce Platinum Partner, we are excited to strengthen our digital solution footprint in the quote-to-cash, contract management and field service areas. TruView CLM, our M&E Industry Solution, built on the Salesforce platform, is already serving the needs of big brands and we expect TruMusic and TruTrack to garner similar acceptance. With our solutions pipeline rapidly maturing, we are hopeful that the addition of such solutions will help enhance differentiated value for our customers.”

Birlasoft Sponsoring Dreamforce 2017

Birlasoft is a sponsor at Dreamforce 2017, the most inspiring technology event of the year and the world's largest gathering of Trailblazers. Birlasoft is exhibiting at booth #1921 in the Dreamforce Customer Success Expo, showcasing Salesforce expertise in key verticals Financial Services, Manufacturing, Media & Entertainment, Insurance, and Healthcare & Life Sciences. Highlights include Legacy Modernization for Fortune 100 customers, Salesforce Solutions for Contract Management in the Media & Entertainment Industry and Field Services Automation in the Manufacturing Industry, Configure-Price-Quote (CPQ) capabilities, Marketing Cloud and Pardot strategy, and Lightning Conversion that includes Custom Lightning App Development.

Birlasoft Speaking at Dreamforce 2017

Birlasoft will present FullForce Solution TruView CLM at the following times:

Driving Revenue Efficiencies for Media Companies using Automated Contracts

Wednesday, November 8, 1:30 PM - 1:50 PM (PT), Moscone South, Expo Industry Theater

Presenter: Raghu Seetharam

Abstract: Learn how M&E companies are using TruView CLM, a Salesforce industry solution, to automate contracts (distribution/ content), manage rights and handle payments.

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About Birlasoft

Birlasoft, part of 150-year-old multi-billion dollar CK Birla Group, enables clients in Manufacturing, Media & Entertainment, Banking & Financial Services, Insurance & Healthcare industry, to become competitive in their business by providing value-based information technology services, in onshore, offshore and near-shore models. Birlasoft’s portfolio of services includes Enterprise Application Services, Custom Application Services and Specialized services like Testing, Analytics and Mobility. Birlasoft’s robust delivery processes embrace digitized project management methodologies, embedded within proven practices of Six Sigma, SEI CMMI Level 5 and a secure services framework. Birlasoft has presence across US, UK, Europe, APAC including India.