Transform with agility and speed
Composable commerce evolved to meet the needs of a modern-day eCommerce business. Therefore, composable architecture lends itself well to such an environment. For instance, consider the point when the pandemic had hit the globe and hit physical stores. In such times, some organizations deployed mobile storefronts that returned location-specific results. Others implemented BOPS capabilities that enabled them to thrive despite travel restrictions. Composable commerce facilitates rapid development and deployment of such capabilities using reusable components from existing flows. At the same time, it also retains the infrastructural agility for powering innovation efforts. In other words, composable commerce helps businesses de-risk their innovation efforts.
Lastly, composable commerce helps businesses introduce new capabilities across multiple channels in line with the evolving trends. For example, it helps them realize the possibilities of empowering digital experiences in-store with IoT sensors, voice-assisted shopping experiences, AR and VR on mobile channels, and so on – while maintaining granular upgradeability across all components.
Business benefits of composable commerce
In addition to boosting the competitiveness of an eCommerce business, composable commerce also brings crucial business benefits in the following ways.
- Business-driven technology : Instead of fitting the business requirements into a pre-built solution, composable commerce enables enterprises to configure the entire stack to meet their unique requirements. By using multiple components from different vendors, eCommerce businesses can deliver targeted, purpose-built capabilities to fulfill their customers' needs.
- Prevent lock-in and use best-of-breed capabilities : Each component of a composable commerce platform is loosely tied to the rest of the application. As a result, businesses can effortlessly switch the technologies and applications that power these components. This helps prevent vendor lock-in. Moreover, it also helps CIOs and CTOs leverage best-of-breed capabilities as and when new value propositions are voiced in the market. This keeps the technical debt at a minimum and positions the organization at the bleeding edge of available digital toolsets.
- Accelerate time-to-market : Moving from a monolith to a composable commerce platform will take an intensive and targeted transformation effort with the help of a technology leader. However, once completed, businesses can introduce new experiences and improve existing ones within a span of weeks or even days. According to Gartner, organizations that adopt composable commerce will deliver new features to their platforms 80% faster than non-adopters. In addition, if the newly introduced improvements fail to deliver, they can be rolled back to the previous state without hampering the performance or configuration of the rest of the application.
- Foster a culture of independent innovation : Composable architecture is premised on PBCs, which are run and maintained by various teams. These teams can be empowered to take ownership of their services, make their own decisions, and decide how to develop, deploy, maintain, and improve their PBCs. With this team-level independence, organizations can foster a culture of innovation in a decentralized manner. Moreover, marketing teams and UI/UX designers can roll out their improvements without requiring repeat support from the IT teams. This reduces the IT overheads of the organization as a whole.
- Sustainable on the balance sheets : Composable commerce not only brings cost savings when compared to traditional commerce platforms but also in the form of component-level dynamic scalability. Added to this, composable commerce platforms can be maintained by smaller teams, and the reusability of components raises the value achieved per hour of developer effort. This minimizes the amount of redundant effort logged across the organization as a whole.
So, how can your organization embark on the path to composable commerce?
Your roadmap to adopting composable commerce
Building a composable commerce platform can take anywhere between eight weeks to a few months with the right partner ecosystem to assist your teams through your transformation. However, it is critical to evaluate your decision to adopt composable commerce before committing to a transformation roadmap.
Answer the why first
Here are a few key questions that should be discussed in the boardroom before adopting composable commerce:
- Do we operate in a competitive market where competitors frequently reset the bar for customer expectations?
- Are we taking multiple months to deliver incremental updates and upgrades to our user experience?
- Are the IT teams reporting accruing technical debt?
- Is our current eCommerce solution failing to deliver the requisite control across each and every process point?
- Are we failing to monetize customer touchpoints?
After committing to a composable commerce transformation, it is crucial to consider a few factors that can make or break such a transformation.
From traditional to composable commerce: four key success factors
Here are four key factors that determine the success of a composable commerce transformation:
- Set measurable goals : Define short and long-term targets across key eCommerce and CX metrics to determine the success of adopting composable commerce for your organization.
- Build a partner ecosystem : Adopting composable commerce will, more often than not, require extensive support from a reliable technology partner. These are typically organizations that, in turn, partner with leading technology vendors in the cloud or digital commerce space and are known for helping clients achieve on-time, on-budget transformations.
- Leverage accelerators : One of the tenets of composable commerce is to minimize the effort of rolling out new services. Through your partner ecosystem, your developers can make use of pre-built accelerators (for instance, integrations and offerings on leading cloud marketplaces like this one), templates, APIs, and microservices to minimize the time to market.
- Comprehensive documentation : The benefits of composable commerce are best realized when the microservices and APIs in use across the organization are well documented and accessible to developers across business units, making documentation a must.