Stryker Newsletter

Case Studies

Data Harmonization with Marketing Cloud Intelligence for Global Medical Device Company

Explore

Global Healthcare company present across 60 countries with over 14,000 employees across 260 companies. The leading manufacturer of life-changing breakthroughs over the last 13 decades, committed to delivering excellence through our reach and expertise. The organization strives for accessible healthcare with affordability to foster healthier communities.

With the mission to put a healthy mind, body, and environment within reach for everyone, the company blends heart, science, and ingenuity to profoundly change the trajectory of health for humanity.

Problem Statement

The company faced problems building reliable sales and sharing pipeline reports due to the following:

Lack of Data Analysis resulting in misaligned quarterly regional and total OUS reports.
Ineffective control of data sources resulting in VM.
Lack of Global Data Governance.
Creation of Multiple Sales Data Silos.

Solution

AI-Enabled Marketing Cloud Intelligence.
Data Harmonization.
Centralized Repository for Real-time Analytics.
Enriched User Experience.
Multi-Currency Management and Automation.
Interactive Dashboard for Regional and Country Reporting.

Automated Intake Application – Underlying Process

Click to zoom in

Benefits

Single Source of truth eliminates reporting data discrepancies.
Streamlined Data Management with greater control over data sources.

Improved Data Accuracy with a Centralized Repository.
Enhanced Data Visibility and Transparency across the enterprise for Global calls.

Daikin Achieves High-Level Modern Data Analytics Platform With Microsoft Azure

Explore

Daikin Industries Ltd. ($22.5 B in revenue) is a Japanese multinational air conditioning manufacturing company headquartered in Osaka with operations in Japan, China, Australia, the United States, India, Southeast Asia, Europe, the Middle East, Latin America, and Africa.

Daikin goes live with Microsoft Azure-Based Modern Data Analytics Platform to assist the Sales Forecasting and Planning system. Daikin facilitated a unique cloud D&A platform modernization powered by Microsoft Azure Tech stack with Oracle EBS.

Problem Statement

Daikin required Data & Analytics Modernization to create a cutting-edge sales and operations planning platform within nine months.

Key Project Highlights:

Integrating data from multiple internal and external sources with 100 data integration points to create a data pipeline.
Data Extraction from disparate external sources such as Oracle EBS, SQL Server, CSV/Excel, cloud databases, and Dodge Analytics.
Deploying Azure Data platform with Power BI to create data visualization replacing the legacy excel based planning and forecasting system.
Implementing a data lake with disparate data sources. Achieving key data insights, publishing reports, and dashboard presentations to empower Sales ops.
Identifying and Deploying tools for data ingestion from disparate sources to establish a data lake.
Building analytics model for extensive data to forecast and assist decision-making in sales and operations.
Dashboard tools, Report Publishing, and Data Visualizations for Operational Stakeholders.

Key Business Benefits:

Creating Data Warehouse for Accurate Reporting and Analysis.
Integrated Sales & Operational Planning with Inventory for Automated Reports to Reduce IT costs.
Configuration of Super Users (Roles and access) through Azure Rights Management to Visualize Data and Enhance Data Visibility throughout the Enterprise.

Scalable and automated solutions deployment to enhance workflow efficiencies.
Sales and Operational framework optimization to assist SiOP managers in saving up to 25% time and up to 10% reduction of time on data supply from stakeholders to key SIOP personnel.
Team meeting cadence reduction from 15 to 7 days, with automated report delivery to avoid human intervention.

Birlasoft at Stryker