Mar 17 2017 | Press Release
Birlasoft Announces TruView CLM - a Salesforce Fullforce Solution for Media & Entertainment industry

- Leverages Salesforce’s cloud, mobile and data science technologies and Apttus’ Intelligent Cloud to accelerate business transformation

New Delhi – 17 March, 2017 – Birlasoft (India) Limited, a leading global information technology company, and Salesforce Platinum Partner, in partnership with Apttus, a category-defining Quote-to-Cash solution provider, today announced the launch of TruView CLM, a Salesforce Fullforce solution for the media & entertainment industry. With the Fullforce Solution, customers benefit from Birlasoft’s expertise in media & entertainment. This proven solution can provide faster and more predictable deployments for customers, empowering them to connect with their customers in entirely new ways -- and truly become customer companies.

The partnership combines Birlasoft's global CRM delivery and industry capabilities, built on the Salesforce platform, with Apttus’ unique CLM solution, to deliver a purpose-built solution for the entertainment industry.

TruView CLM is aimed at simplifying the contract management process for the media and entertainment industry. The Configurable Guided Deal Entry Wizard and Real Time Analytics features of CLM solution gives greater visibility into talent and license deals. The solution will enhance negotiation capabilities of the organizations by providing a complete view of all data points of past deals, normalizing talent fees by leveraging analytics and increasing visibility into details by extracting dormant data from the contracts seamlessly.

Dharmender Kapoor, Chief Operating Officer, Birlasoft said, “Our rich and extensive experience with media companies inspired us to develop the TruView CLM solution. The solution will provide complete visibility of contracts to various stakeholders in the industry by reducing contracting lag and costs significantly. Our partnership with Salesforce and Apttus provides us technical support to deliver the solution faster and with immense flexibility.”

“We are thrilled that Birlasoft has been recognized as a Salesforce Fullforce Solution partner and is helping companies in the media & entertainment industry connect with their customers in new ways,” said Don Lynch, SVP, worldwide alliances, Salesforce. We work closely with Salesforce Fullforce Solution partners to ensure our customers benefit from Birlasoft’s proven industry expertise with Salesforce’s Customer Success Platform.”

“Apttus brings over a decade of experience within this industry to the table, and understands that these organizations are under more pressure than ever to focus on outcomes, not processes,” said Gopkiran Rao, Senior Vice President of Product Management and Vertical Markets, Apttus. “Success requires more speed, flexibility, and agility than ever before, and the solution we’ve developed with our partners allow our customers to become industry leaders.”

About Birlasoft India Limited

Birlasoft, part of USD 1.6 billion diversified CK Birla Group, enables clients in Manufacturing, Banking and Financial Services, Insurance, and Healthcare industries become competitive in their business by providing value based information technology services: in onshore, offshore and near-shore models. Birlasoft’s portfolio of services includes Enterprise Application Services, Custom Application Services and Specialized services like Testing, Analytics and Mobility. Birlasoft’s robust delivery processes embrace digitized project management methodologies, embedded within proven practices of Six Sigma, SEI CMMI Level 5 and a secure services framework. Birlasoft has presence across US, UK, Europe, APAC including India. For further information, visit www.Birlasoft.com

About Salesforce:

Salesforce Fullforce Solutions are systems integrator or consulting partner offerings recognized for their specialization in priority Salesforce industries and other key solution areas. Fullforce Solution partners have demonstrated proven expertise and customer success, and receive Salesforce go-to-market support, executive sponsorship and guidance as part of the Salesforce Partner Program.

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 About Apttus

Apttus, the category-defining Quote-to-Cash technology company, drives the vital business process between a buyer’s interest and the realization of revenue. Utilizing a patented combination of SaaS-based applications, the Apttus Intelligent Cloud maximizes revenue and business outcomes for companies of all sizes, including 100 of the Fortune 500. Enhanced by Machine Learning and Max, an Intelligent Agent, Apttus applications include Configure Price Quote (CPQ), E-Commerce, Contract Management, Incentives Management, Renewals, Billing and Order Management. The Apttus Intelligent Cloud is powered by the world’s most trusted cloud platforms, including Salesforce and Microsoft Azure. Apttus is based in San Mateo, California, with additional offices located across the globe. For more information visit: apttus.com.