Media companies now need to deliver content, information, advertising and services anytime, anywhere for less. The rise of digital media, mobile device usage, and disruptive technologies are impacting traditional revenue channels. Today’s media executives are under growing pressure to:
- Innovate - consistently create distinguished contents for consumption
- Monetize - find new profitable ways to distribute and deliver the contents
- Accelerate – execute with agility, deliver in shorter time-to-market
- Expand - reach out new consumers in a way nobody has ever done before
- Sustain - attract sustainable advertising, subscription and repeat consumption
Birlasoft understands what it takes to deliver innovative solutions in shorter time-to-market environment for Media customers. We put out skin in the game, and bring our agility and industry best practices to co-create tomorrow’s media solutions.
Client Challenges
Media businesses are facing disruptive economic and technology changes, including:
- Media & Publishing Industry
- Print media losing subscribers and advertisers to digital media
- Digital, Mobile & Social media monetization model not yet well established
- Demand for multi-channel enabled content (print, online, mobile)
- Advertising Information Services Industry
- Demand for unstructured data analytics & insight
- Highly competitive e-commerce and marketing environment
- Very short time to market for partner integration
- Entertainment & Broadcasting Industry
- Traditional window based revenue model under distress
- Convergence of cable, telecom & broadcasting business
- Focus on delivering innovative experience to drive premium consumption
What Birlasoft Provides
Birlasoft specializes in offering media customers the following services:
- Business Application Services
- E-Commerce & Online Marketing
- Testing, Analytics & Mobility
- Data & Web Analytics
- Mobility Enablement
- Emerging Technologies
- Transition to Cloud
- Social Media & Marketing
Business Value
Birlasoft brings unique differentiators to work with media customers. Our size and experience allows us to partner with our customers, and be a part of their agile innovations. Some of the Birlasoft differentiators are:
- Client Intimacy
- Disproportionate executive level focus & commitment
- Client Partner model for clear accountability & execution
- Dedicated SWAT team for client satisfaction improvement
- Part of CK Birla group, one of the most admired corporate houses in India
- Co-creation of Value
- Global Agile Delivery Model, Virtual Collaboration Space
- Propriety “TCO Reduction Framework”
- Innovation Lab for Next Generation Technology
- Skin in the Game
- Scale up ability to deliver for large clients
- Efficient “FedEx” resource management model
- Strong & Transparent IT Governance
- Global Delivery Model
- Multi-geo delivery centers across US, India, China and Poland for global clients
- Rich clientele and decades of relationship with Fortune 10, Fortune 500 and Fortune 1000 customers.
- Track record in media domain, working with top US media giants.