The pharmaceutical industry will reflect a significant imbalance between new product introductions and patent losses for the foreseeable future. Cost and risk reduction in addition to a need for faster time-to-market have become of paramount importance.
Birlasoft partners with its clients globally, to bolster growth, incorporate cost reduction and increase sales productivity.
Client Challenges
While the recession has been top of mind for most industries, it hasn’t impacted the healthcare arena significantly. However, large Pharmaceuticals, still have many-a- challenges to deal with; some being:
- Pipeline failures
- Pricing pressures
- Generic competition
- Slow prescription trends
- Lack of an overall view of clinical trial data
- Fragmented decision-making across stakeholders
- Increasing shift in influence from prescriber to payer
- Increasing influence of product pricing and reimbursement/discounts on sales
What Birlasoft Provides
Leading pharmaceutical organizations rely on Birlasoft for our strong focus on leveraging innovation for business transformation.
We offer industry expertise, proprietary as well as industry standard tools, frameworks, solution accelerators and process optimization.
Our solutions include:
- Validation and Verification
- Customer Intimacy Management
- Siebel Clinical Management Overhaul
- Supply Chain Optimization
- Unlock Business Intelligence potential
Business Value
Birlasoft delivers multiple business benefits to pharmaceutical organizations, including:
- Reduced regulatory risk, by process validation and compliance
- Compliance with sample and promotions regulations while on-the-go
- Executing closed loop marketing & analytics across the organization and markets
- Delivering relevant, differentiated interactions and messaging
- Boosting insights through leveraging business intelligence more optimally